Privacy Policy

Last Updated: [Insert Date]

Welcome to Surf Gear Shop (“we”, “us”, or “our”). We’re stoked you’re here, and we take your privacy as seriously as we take finding the perfect wave. This Privacy Policy explains how we collect, use, and protect your personal information when you visit surfsurfsurf-uk.com or make purchases from our global surf community (excluding certain Asian and remote regions).

1. Information We Collect

When you shop for bodyboards, wetsuits, surfboard fins, or other gear with us, we may collect:

• Order Information: Your name, shipping/billing address, email, phone number, and payment details (processed securely through our PCI-compliant partners)
• Account Details: If you create an account, we’ll store your login credentials and order history
• Surf Preferences: Products you view or add to your cart (so we can recommend the perfect fins for your board)
• Technical Data: IP address, browser type, device information, and how you navigate our site
• Communications: Emails you send to our surf-savvy support crew

2. How We Use Your Information

We use your data to:

• Process your orders and get your gear to you faster than a barrel wave
• Provide customer support when you need help choosing between FCS II and Futures fins
• Improve our website and product offerings based on what surfers like you need
• Send order confirmations and shipping updates (because we know you’re eager for that new wetsuit)
• Prevent fraud and keep your transactions secure with 24/7 monitoring
• With your consent, send you offers on wax or accessories to help you hit that £50 free shipping threshold

3. Sharing Your Information

We only share your data when absolutely necessary:

• Payment Processors: To complete your transaction (Visa, MasterCard, JCB, PayPal)
• Shipping Carriers: To deliver your surfboard bags or rash vests worldwide
• Legal Requirements: If required by law or to protect our rights
• Service Providers: Companies that help us operate our business (they’re contractually bound to protect your data)

We never sell your personal information to third parties.

4. Data Storage & Security

Your information is stored securely with:

• Military-grade encryption (SSL) for all data transfers
• PCI-compliant payment processing (we never store full card details)
• Limited access to only staff who need it to serve you
• Regular security audits to keep your data protected

We retain your data only as long as necessary to serve you or as required by law.

5. Your Rights

As a surfer and customer, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate information (so your wetsuit arrives at the right beach)
• Request deletion of your data (with exceptions for legal requirements)
• Opt-out of marketing communications (though we’d hate to stop sharing surf deals with you)
• Restrict or object to certain data processing
• Receive your data in a portable format

To exercise these rights, email our support crew at [email protected].

6. Cookies & Tracking

Like wax helps you stick to your board, cookies help our site work better:

• Essential Cookies: Keep your cart full of fins and leashes while you browse
• Performance Cookies: Help us improve how the site works
• Marketing Cookies: Show you relevant surf gear (if you consent)

You can manage cookies through your browser settings. Disabling them may affect your shopping experience.

7. International Data Transfers

Since we ship globally (except certain regions), your data may be transferred outside your home country. We ensure all transfers comply with data protection laws using standard contractual clauses or other approved mechanisms.

8. Changes to This Policy

We may update this policy as our shop evolves. Significant changes will be communicated through our website or email. The “Last Updated” date at the top indicates when revisions were made.

Now that the paperwork’s sorted… back to the stoke! 🤙

– The Surf Gear Shop Team